All our workshops are tailored to meet exact needs. However the following are brief outlines that can be used as a guide.


Managing The Media - The most popular workshop that has been used successfully for over a decade by hundreds of organisations to train their key spokespeople. This course provides the key elements and easy-to-remember formulas for professionally managing media interviews. Spokespeople learn the rules of the media game and how to get your message across every time. These workshops can be conducted for small groups or individuals.

Maximising The Media - An intense workout for people with previous media experience and training, to further develop their skills and technique. Designed for spokespeople and those dealing with media at a high level. Ideal as a refresher or more advanced workshop, often conducted one-on-one or in pairs.

Media Essentials - An introductory workshop designed to raise awareness about how to work with the media, what journalists really need and the basics of a strong message. You'll learn what motivates journalists, and how the news process really works. Perfect for people dealing with media at the frontline, or as a first step in spokesperson training.

Individual Executive Coaching - Highly customised for the senior executive, individual coaching allows an intensive session on general technique and media management, through to a spot-workout on particular aspects such as handling difficult questions or perfecting the "grab".

Just In Time Coaching - Either over the phone or face to face, Just-in-Time coaching is intended as a crash course or refresher just before an interview.

Message Development - When the words you say have to get the message across without fail, this workshop takes you through a sure-fire process to come up with the right key messages.

Media Releases That Get Read - How to get maximum coverage with your media release. Tips, techniques and tools for how to get the journalist's attention with a good story.