There’s no business outcome from a media opportunity if your message is missing from the story when it runs. That’s why our training is about creating talented spokespeople who can deliver your important messages naturally.
We know that media communication always feels high stakes, and that giving an interview can feel like a gamble even with a “soft” story. On the other hand, the media is less intimidating when you’ve mitigated the risks by knowing how to manage an interview. Managing a media interview is never about sounding like a robot or ducking questions; it’s about knowing how to lead the conversation in ways that benefit your business, the journalist and the audience.
For 18 years, The Media Training Professionals’ media training methodology has helped high-profile individuals and organisations take control of their narrative under even the harshest spotlight. Whether your spokesperson is a veteran or stepping up for the first time, we will prepare them to deliver messages effectively.
Kirstine heads up training for The Media Training Professionals. As a TV news reporter and producer, Kirstine worked for the Nine Network and ABC TV, as well as Associated Press Television News and other networks in the UK. She has covered everything from bikie shootouts to agriculture and healthcare issues, and is more than equipped to grasp your sector and messaging challenges quickly.
Kirstine has worked on big stories and presented with Big Names and, like many accomplished journalists, she could tell war stories. But her media training is about imparting skills rather than regaling participants with tales from behind the camera. That’s why Kirstine added to her years behind the microphone with certified training qualifications and a tried, tested and proven methodology. Her focus on sound adult education principles ensures TMTP media training delivers for every learning style. That approach ensures the skills you’re investing in will be accessible the moment they’re needed.
Kirstine knows how to run sessions that the most seasoned and senior leaders value. Those leaders often ask for Kirstine to come back and work with them on a specific opportunity or messaging challenge.
“During this time many of our client management teams, which include many of the world’s leading IT vendors well as home grown domestic technology vendors, have become leading thought leaders in the media as a result of their investment in media training with The Media Training Professionals.
“Whether the training is for crisis communications, refining company messaging, company profiling or thought leadership issues management, The Media Training Professionals deliver time and again as evidenced by the very positive feedback after each and every training session. A major part of this success is based on the considerable investment in time prior to the training sessions which The Media Training Professionals undertake to understand the client’s objectives as well as their business and competitive landscape. This has been a critical element in delivering positive outcomes during the training itself which is delivered to a gold standard.